Instagram Marketing Made (Stupidly) Easy

Instagram Marketing Made (Stupidly) Easy
  • Author: Michael Clarke
    Publisher: CreateSpace Independent Publishing Platform
    Genres: Marketing
    Publish Date: August 4, 2016
    ISBN-10: 1536934135
    Pages: 136
    File Type: Epub
    Language: English


Book Preface

Prologue: Yeah, But How Do You Make Money With Instagram?

Prologue: Yeah, But How Do You Make Money With Instagram?

Unless you’ve been living under a Kardashian-free rock lately, you’ll no doubt have heard Instagram is the NEW (gotta-use) marketing platform to reach ANYBODY under the age of 40.

The numbers are staggering, Instagram has nearly 500 million monthly users. With year-over-year growth rates of nearly 200%. (Take that, Twitter.)

And there’s a REASON why Facebook paid 750 million dollars to acquire Instagram. They KNOW Facebook may be the perfect platform for Mom to connect with her book club. Or Dad to talk smack with his fellow Fantasy Football nerds. Or Grandma Jo to share some weird cat meme picture she found. (”Look, honey…the cat is playing a keyboard guitar!”)

But the young, 18-35 demographic eyeballs — who have tons of discretionary income — are ALL on Instagram.

Big question for us marketers is how do we get noticed in a sea of mirror selfies and shaky 15-second nightclub videos. (#DontThesePeopleHaveAJob)

Well, getting noticed, introducing these folks to our brand — and eventually getting them to give us their hard-earned (or in some cases hardly-earned) Millennial cash is what this book is all about.


But before we jump into the trenches of Instagram marketing, before we dig into creating content and building a tribe of rabid Instagram followers, let me tell you the #1 way NOT to market to folks on Instagram.

And that is…

Sell.

Much ink has been spilled trying to “figure out” the consuming habits and core values of the “Millennial.”

But one thing that’s abundantly clear from all the research is folks aged 18-40 DON’T trust institutions or anything that smells “corporate.”

It’s as if they see life like some “Hunger Games” scenario where reality is a struggle over scarce resources, such as a full-time job or a free burrito at Chipotle. (While the corrupt adults who run companies sit back and watch.)

And if you intend to barge into Instagram with a formal, corporate “Go here and buy this thing” attitude then let me save you the time. It won’t work. (Try Google AdWords. Or a Goodyear Blimp.)

But if you’re willing to show a hipper, more irreverent side of your business…

If you’re willing to spend time “liking” and “commenting” on your tribe’s posts…(nothing these folks love more than approval)

If you’re able to connect your product or service with an aspirational lifestyle that makes Millennials look smart, beautiful and morally superior to the world (and that includes OTHER Millennials)…

…then you’ll crush it on Instagram.

Still not convinced?

Don’t worry if you can’t quite see HOW it’s all going to come together. I’m not gonna ask you to delve into complex HTML or spend hours a day “liking” and “commenting” on Instagram accounts. I won’t even ask you to take any selfie shots of your six-pack abs. (Or in my case twelve-pack abs.)

But I will encourage you to put your impulse to “sell” and “convert” on the back burner as you:

  • Step #1 – Post stuff on Instagram that doesn’t suck (which gets you followers and fans)
  • Step #2 – Which leads to followers and fans clicking on the link in your Instagram bio that sends them to your lead-capture page
  • Step #3 – You make a crap load of money and invite me to your party in Aruba when Facebook acquires your company

The Instagram crowd has a very refined radar for detecting marketing messages. But if you can get past the radar — and in this book I’ll show you how to do that — then not only will you find a ton of leads (and future customers) on Instagram. But you’ll find a motivated (and highly connected) army of young people who’ll share your message…for FREE!

And that makes enduring a nightclub video or two worth it.

So, if you’re ready to grab your crossbow…let the “Instagram Hunger Games” begin!

  • File Type: Epub
  • Upload Date: October 13, 2016

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