Business Essentials, Eighth Canadian Edition 8

Business Essentials, Eighth Canadian Edition 8
  • Author: Ronald J. Ebert
    Publisher: Pearson
    Genres: Business
    Publish Date: 2016
    ISBN-10: 0134000099
    Pages: 481
    File Type: PDF
    Language: English


Book Preface

Welcome to the eighth Canadian edition of Business Essentials. If you’re like many students, you may be starting this term with some questions about why you’re here. You may be taking this course at a community college, CEGEP, or university, and you may be taking it in a traditional classroom setting or online. Whatever the case, you may be wondering just what you’re supposed to get from this course and how it will benefit you—in short, “How will this help me?”

This is a survey course designed to introduce you to the exciting and challenging world of business, both in Canada and elsewhere. It is designed to fit the needs of a wide variety of students. You may be taking it as the first step toward earning a degree in business, or you may be thinking about business and want to know more about it, or you may know you want to study business but are unsure of the area you want to pursue. You may plan to major in another field but want some basic business background and are taking this course as an elective. Or you may be here because this course is required or a prerequisite for another course. Whatever your situation, this course will be helpful to you. If you don’t have a lot of work experience, you might be uncertain regarding what the business world is all about. If you have a lot of work experience, you might be a bit skeptical about what you can actually learn from an introductory course. One of our biggest challenges is to write a book that meets the needs of such a diverse student population, especially when we acknowledge the legitimacy of your right to ask, “How will this help me?” We also want to do our best to ensure that you find the course challenging, interesting, and useful. To achieve this goal, we think it is helpful to use the old metaphor about people wearing different “hats” as they go through life. Every individual has different roles to play in different settings. For example, your roles might include student, child, spouse, employee, friend, and/or parent. You can think of each of these as requiring a different hat—when you play the role of a student, for example, you wear one hat, but when you leave campus and go to your part-time job, you put on a different one. From the perspective of studying and interfacing with the world of business, there are at least four distinct “hats” that you might wear:

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